Welcome

Thank you for taking the time to complete our survey. It will take 5 minutes to fill in.

You are viewing this survey because you have seen part of our latest safety campaign about smoke alarm expiry dates.

This survey will test your knowledge of smoke alarm expiry dates.

Your responses will be used to help us evaluate the effectiveness of our smoke alarm campaign in encouraging safer behaviours. Please answer honestly and to the best of your ability.

All responses will be confidential and summarised in a written report. No personally identifiable information will be included. The information you provide will only be used to evaluate and improve our fire safety campaign, in line with UK GDPR and our research privacy policy which can be found here.

To help us understand who our campaign is reaching, the survey asks about your age group, where you live and whether you are a homeowner or rent your home. These questions are optional to answer.

Please note that if you leave the survey part way through, your responses will still be recorded.

Once the campaign finishes in January 2026, the data will be analysed and then the raw survey data will be deleted.

By continuing to the questions, you agree you have read the above and are happy to fill in this survey.

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